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PDRA WELCOMES HEINTZ PERFORMANCE AS SERIES
SPONSOR
For over 40 years Heintz Performance has been
one of the most respected names in the
automotive performance world in the Southeast
and beyond. The Professional Drag Racers
Association is proud to announce that the
Statesville, North Carolina-based company has
signed an agreement with the PDRA to participate
as a performance partner for the upcoming 2015
season.
Heintz Performance has its roots in the
mid-1970s when brothers Steve and Mike Heintz
pursued their love of competition and all things
automotive by building a drag car that they
raced at tracks near their North Carolina home.
As racers, Mike and Steve were always well
prepared, carrying extra parts to each race. The
word soon spread through the pits, and before
long fellow competitors were calling on the
brothers to see if they had any parts they could
use as well. Recognizing a need and an
opportunity, Mike and Steve began bringing a
supply of parts just to sell at the track. From
this, the idea of opening a small parts business
in the corner of their garage became a reality,
and Heintz Brothers Automotive was off and
running.
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Steve handled the parts aspects of the
company, and Mike focused on engine
building and repair, and the business
quickly grew. In fact, by the early
1980s, the small corner of their
garage devoted to the business was not
large enough to handle customer
demand, so the brothers built an
addition to their facility in order to
meet the needs of their racing
clientele.
Mike and Steve became well known to
racers across the Carolinas and the
Southeast, and before long parts
manufacturers became acquainted with
the Heintz name as well. In fact, many
of the top companies in the
performance parts industry contacted
the Heintz brothers, asking them to
carry their products.
While the drag racing community was
the company’s major focus in the
1980s, the brothers began to search
for other racing avenues to explore as
well. One of these was a natural for
the North Carolina-based operation, as
by the 1990s there were growing
numbers of NASCAR teams in and around
the Charlotte area. Parts
manufacturers specializing in these
types of cars asked Steve Heintz to
pursue the NASCAR market for them as
their distributor. He began to knock
on shop doors to introduce himself and
his company, and to let race teams
know that he represented a company
that could deliver the parts they
needed. The result was that he built
real relationships with the teams, and
Steve Heintz became known for his
honesty, integrity, dependability and
service to customers.
From humble beginnings in the corner
of a garage, hard work, dedication and
vision led the Heintz brothers to the
position they enjoy today as an entity
that ships nationwide, deals directly
with over 200 manufacturers, and has
become one of the most trusted names
in the racing business. Both Mike and
Steve believe that the relationships
they have built with their
manufacturers and their customers are
of the utmost importance to their
success. Now, as in the company’s
earliest days, they strive to deliver
only their best – both in product and
service. Their sales and service staff
is the major reason for sustaining
growth in the industry.
No customer is too big or too small –
everyone is welcome and important to
them, and their employees share this
belief. The Heintz name is your local
speed shop wherever you may be,
whether you are a street performance
enthusiast or a major motorsports
team. They plan to continue to strive
to keep the reputation of honesty,
quality products, knowledge of these
products, and fair pricing for many
years to come.
"We started out as drag racers, and we
still are in the drag racing
business," said Steve Heintz, who,
along with his brother Mike, were 2013
inductees to the NC Drag Racing Hall
of Fame. "The PDRA is just like our
racing days used to be, FUN!"
"Heintz Performance is a family owned
and operated business, and the PDRA is
a family oriented racing organization,
so I feel this is a great fit for
everyone concerned,” said Mike Congdon,
PDRA Senior VP of Marketing. “We are
extremely proud to have the Heintz
family and their outstanding business
as a performance partner this season.
On behalf of the owners, staff and
racers of the PDRA, we are pleased to
welcome them.”
To learn more about Heintz
Performance, go to
www.heintzperformance.com
ABOUT THE PDRA
Based in Pittsboro, North Carolina,
the Professional Drag Racers
Association is the top sanctioning
body in the United States for the
sport of eighth-mile drag racing. The
PDRA’s professional categories include
Pro Extreme, Pro Nitrous, Pro Boost,
and Pro Extreme Motorcycle along with
Top Sportsman, Top Dragster, Pro Jr.
Dragster, and Top Jr. Dragster. The
2015 PDRA schedule consists of ten
national events. For more on the
world’s premier eighth mile drag
racing organization visit
www.pdra660.com.
Follow the PDRA:
Facebook,
Twitter,
Instagram,
YouTube.
Article by: Brian Wood
PRESS CONTACT: Lisa Collier
Professional Drag Racers Association
lisa@pdra660.com
704.692.4636 |
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