Maxima Racing Oils Joins Growing List of PDRA Partners

PITTSBORO, N.C. March 6, 2015: Maxima Racing Oils has been a powerhouse in motorsports for over three decades. The name Maxima Racing Oil is fairly new to the drag racing scene, however, and they are partnering with the Professional Drag Racers Association to build relationships with racers and engine builders in the industry.

“Maxima has been in business for 35 years,” relayed Gene Jones, head of East Coast Business Development for Maxima. “Our roots started in power sports, but we have been making automotive products for several years with relationships through key OEM manufacturers and engine builders. We’re one of the few manufacturers that blend, bottle, manufacture and develop our own product. The Performance Automotive (PA) side of Maxima was started in April of 2012 when we started making Maxima Racing Oils available through distribution and engine builders. I came to work with Maxima in 2013 to help grow and expand our automotive markets. What I’ve been doing for the last year or so is working with a lot of asphalt and dirt short track markets. We have some associations with drag racing, but this year I want to focus more on drag racing markets. We do have a direct relationship with Jason [Line] and Greg [Anderson] at KB Racing and have developed several products with them that are available through distribution. Our PS0 that was released last year is one of those products.”

Jones notes that Maxima also has relationships with other engine builders and racers in the industry. Still, Maxima desires to continue growing product awareness within drag racing and believes PDRA is the best vehicle to do exactly that.

“The main focus for this year is to get our feet wet in the PDRA,” Jones explained. “I like the series. It’s growing with a strong grassroots base. I questioned people about different series and heard some good things about the PDRA, and after attending

an event we chose to pursue building a relationship with teams and engine builders through this organization and grow with the PDRA.

“We don’t want to be involved with just anybody for the sake of having a banner at a racetrack and trying to get our name out there,” Jones continued. “The PDRA is growing. We’re growing. We had substantial growth with our business in 2014 over 2013 mainly by being at the race track to support racers and engine builders. Being there to show and educate people about our products and build relationships is what we are about. Maxima Racing Oils has a great product line up and the cool thing about us is we have something to offer anyone from Jr dragsters to the Pro Extreme class, all developed and made in house here in the USA.”

This year Maxima is coming on board as a product sponsor, but plans to post contingency in 2016. Jones will personally be at about half of the races this season, with additional events possibly covered by another Maxima representative.

“As far as our products, we’re a racing-only company,” Jones continued. “We only make racing oriented products. We do it very well, and don’t pursue anything with general automotive or industrial type applications. We’ve got everything to offer from break-in oils, petroleum based oils, semi-synthetics, full-synthetics. We make aerosols, cleaners, waxes. In fact, we have a product called SC1 that is amazing on wheeling bars and other areas to keep the rubber from sticking to them.

“We also do a considerable amount of shock oil. A lot of PDRA racers are probably using our shock oil and don’t even know it. We have relationships with several major manufacturers and builders JRI, RE Suspension, Eibach, Factory Kahne, Fox etc. and several we can’t name due to proprietary agreements. I know a lot of PDRA racers run a Bruno. We make two different viscosities of transmission fluid that work very well with Bruno applications. We started out last year working with Chris Cline and the Christine car. They were pretty amazed with our product results especially viscosity consistency and trans temps. It’s a product line from break-in oils all the way to brake fluid, shop fluids, cleaners and aerosols, gear oils. And it’s all blended specifically for racing applications.”

“We’re thrilled that Maxima has chosen to partner and grow with us in their drag racing applications,” expressed PDRA VP of Marketing Mike Congdon. “With 35 years in the business, they are a company that has exhibited staying power. Companies like Maxima are exactly what the PDRA and its racers need.”

“The main thing we want to do is product awareness,” Jones reiterated. “Go out and meet the racers, talk with them, see what they’re needing, and have a product they can use at reasonable prices. We have distributors all up and down the east coast and out to Texas. We’re working on possibly having a distributor at each PDRA event this season.

“We’re looking forward to this association. We see this as a relationship, not just being a product sponsor and somebody to put their name out there. We want to develop this relationship beyond this year. I’m not looking to be here today and gone tomorrow.”


ABOUT THE PDRA
Based in Pittsboro, North Carolina, the Professional Drag Racers Association is the top sanctioning body in the United States for the sport of eighth-mile drag racing. The PDRA’s professional categories include Pro Extreme, Pro Nitrous, Pro Boost, and Pro Extreme Motorcycle along with Top Sportsman, Top Dragster, Pro Jr. Dragster, and Top Jr. Dragster. The 2015 PDRA schedule consists of ten national events. For more on the world’s premier eighth mile drag racing organization visit www.pdra660.com. Follow the PDRA: Facebook, Twitter, Instagram, YouTube.


PRESS CONTACT: Lisa Collier
Professional Drag Racers Association
lisa@pdra660.com
704.692.4636